Norman F. Smith

President

Norm Smith is the president and founder of Viewpoint Consulting, Inc. and oversees the firm's consulting and market research practice. Norm has more than 29 years of experience in the pharmaceutical industry, the last 15 in managed care.

Norm began his career at Merck, where he worked as a hospital representative, a health science associate for cardiovascular products, and then as a district manager. When Merck started its managed care division, Norm became one of the first national account managers, making Merck's initial contacts with HMOs and GPOs.

In 1988, Genentech recruited Norm as its first director of managed care, where he was responsible for negotiating contracts and service agreements with various hospital chains. Two years later, he joined Janssen Pharmaceutica as director of managed care, where he was part of the team that successfully launched Propulsid® and Risperdal®.

Norm then became a founding member and director of business services of Johnson & Johnson Health Care Systems, a group that represented J&J's operating companies to managed care. A year later, he joined the Klemtner Division of Saatchi and Saatchi, a large pharmaceutical advertising agency. As managing director, Norm headed the division devoted to creating managed care marketing and pull-through programs for the agency's major clients.

In 1998, Norm formed Viewpoint Consulting, Inc.

Norm is also an adjunct professor at St. Joseph's University, where he conducts the course "Marketing to Managed Care" for the school's Pharmaceutical MBA program.


Viewpoint Consulting, Inc.
580 Middletown Boulevard, Suite D-215
Langhorne, PA 19047
Phone: 215.741.5775
Fax: 215.702.8293
nsmith@viewpointconsulting.net