Services

Our consulting services focus on developing actionable strategies and tactics for your brand teams and managed markets departments. We provide strategic planning services, then work closely with you to ensure successful implementation of those strategies.

Qualitative Market Research

At Viewpoint, we develop strategies for you primarily by conducting qualitative market research — through advisory boards, focus groups, and in-depth interviews. We speak directly with the key decision-makers in managed markets organizations — executives and clinicians.

We have developed longstanding relationships with an extensive network of professionals whose clinical, medical, and formulary expertise is critical to the integrity of the research we produce. By working with industry decision-makers such as healthcare administrators, pharmacy directors, clinical pharmacists, and specialist consultants, we are able to deliver research of the highest quality.

We have established an ongoing presence at major industry trade meetings, including AMCP, ASHP, AAHP, and several community pharmacy meetings — where many of our research projects are conducted.

Viewpoint's research focuses on these specific analyses:

• Market Analyses
  Product-centered business assessment and market analyses within managed markets
• Disease and Segment-Specific Environmental Analyses
  Class-specific and trade-off analyses
• Competitive Analyses
  Pre-launch and post-launch competitive analyses
• Integrated Segment Analyses
  Examination of Medicare/Medicaid, long-term care, wholesaler and pharmacy chain, hospital, and federal market segments — and their impact on your franchise or product.
• Qualitative Pricing and Contracting Strategy Analyses
  Qualitative market research to support the quantitative work involved in pricing and contracting analyses, provided by our strategic alliance partners. Our contacts among contracting and formulary experts enable us to supplement quantitative data with valuable customer-level insights into contracting and formulary decision-making.