Select Projects

Viewpoint Consulting's research spans the pharmaceutical industry. We have worked with many classes of new products, boast exceptional experience dealing with various disease states, and have addressed a broad range of business issues impacting brands and franchises.

The following is a sampling of the market research projects we have completed:

Product Launches

• New class of anticoagulants
• New statin
• New genomics product for angiogenesis
• New atypical antipsychotic

Disease States and Therapeutic Areas

• Arthritis and Pain: Rheumatoid Arthritis, Osteoarthritis, and Pain Management
• Cardiovascular: Hyperlipidemia, Hypertension
• Central Nervous System Disorders: Depression, Schizophrenia, Alzheimer's, Bipolar Disorder, Insomnia
• Infectious Diseases: Bacterial, Viral, and Fungal
• Respiratory Diseases: Allergic Rhinitis, Asthma, COPD
• Urogenital: BPH, Overactive Bladder

Issues Impacted by Concentrated Buyers

• New product licensing opportunities
• Environmental assessments among managed markets across various disease states
• Formulary uptake and reimbursement
• Product differentiation
• Adoption of new technologies